The event unveils a renewed visual identity under the new payoff “All the Forms of Taste”.
The official presentation press conference will be held on 31 August at Maschio Angioino.
Naples, 6 August 2026 – To mark the prestigious milestone of its tenth edition, Bufala Fest, alongside a major strategic and image evolution, announces its return to Naples from 2 to 6 September 2026, in the stunning setting of Piazza Municipio. The event will present itself to the public with a new visual identity and renewed positioning, marked by the adoption of the new payoff “All the Forms of Taste“.
The food and wine event is conceived and organised by Creaeventi, in collaboration with the “Giardino delle Idee” Cultural Association, the Consortium for the Protection of Mozzarella di Bufala Campana PDO and Coldiretti Campania, with the aim of promoting and enhancing the distinctive features of the buffalo supply chain and its integration with the fisheries sector and the entire agri-food supply chain.
“The rebranding created to celebrate our tenth anniversary – says Antonio Rea, Creator and Organisational Director of Bufala Fest – replaces the historic “not just mozzarella” with a broader, more contemporary vision, embodied by the new payoff “All the Forms of Taste”**. The new visual identity, characterised by playful shapes and a vibrant colour palette, aims to convey positive energy and celebrate the genuine joy of being together. Our goal is to transform every moment of the event into a sensory experience capable of combining well-being and enjoyment”.
Patronage
“Bufala Fest – All the Forms of Taste” is held under the patronage of the Italian Ministry of Agriculture, Food Sovereignty and Forestry (MASAF), the Senate of the Republic, the Chamber of Deputies, the Campania Region, the Metropolitan City of Naples and the Municipality of Naples, and is a co-financed initiative under PN FEAMPA 2021–2027 – SO 2.2, Action 4, Intervention 2, the National Programme of the European Maritime, Fisheries and Aquaculture Fund, which supports the competitive and sustainable growth of the sector through three strategic areas: green transition, digital transition and resilience, while also promoting innovation and the enhancement of fisheries and aquaculture products.
FEAMPA Campania promotes a virtuous cross-pollination between the buffalo and fisheries supply chains
“Bufala Fest – All the Forms of Taste” represents an important opportunity for two of Campania’s most iconic agri-food supply chains to come together: the buffalo and fisheries sectors. The participation of PN FEAMPA 2021–2027 in the event is specifically aimed at promoting a virtuous cross-pollination between regional centres of excellence, encouraging dialogue between different sectors united by the shared values of quality, sustainability, tradition and innovation.
Through Intervention 222402, the Campania Region has launched a comprehensive programme to promote and enhance regional fisheries and aquaculture products, with the aim of increasing awareness of the fisheries and aquaculture sector and the companies that make up its productive fabric. Participation in Bufala Fest forms part of this strategy as an opportunity to create new connections between outstanding agri-food supply chains, bringing Campania’s fisheries heritage into dialogue with the buffalo supply chain. Through tastings, show cooking sessions and opportunities for in-depth discussion, visitors will be guided through pairings, recipes and gastronomic experiences that highlight the complementary nature of regional products, promoting a culture of consumption based on quality, sustainability, seasonality and the enhancement of local identity. The initiative therefore helps strengthen the connection between the blue economy, agriculture and Campania’s food and wine traditions, fostering an integrated vision of the region’s many areas of excellence.
2026 Theme: The Vision That Unites
The guiding theme of Bufala Fest 2026 is “The Vision That Unites”: not simply a slogan, but the most valuable strategic skill for every company and professional operating within the buffalo supply chain and Italy’s entire agri-food sector. Bufala Fest celebrates the milestone of its tenth edition not only by looking back at the journey so far, but also by looking towards the horizon, because after a decade in which the buffalo supply chain has grown, evolved and established itself, today more than ever the entire Italian agri-food sector is being called upon to face new and fundamental challenges.
Partners
The tenth edition of “Bufala Fest – All the Forms of Taste” is supported by prestigious brands of international standing, including: Agugiaro & Figna Molini S.p.A. Società Benefit with Le 5 Stagioni and Le Sinfonie flours; Leffe; Pepsi; Lay’s; Chin8 Neri; La Torrente; Carta Corona; La Molisana; King’s & Rigamonti; Noverim; Aperol Spritz; Caseificio Colonne; La Contadina; Guappa; Bono Olio dal 1934; Acqua Nerea; Di Cosmo Group; Caffè Kimbo; MSC Cruises; ANM – Azienda Napoletana Mobilità SpA; Arcos Since 1734; Berto’s; Dolce & Salato Scuola di Cucina e Pasticceria; Fonderia Nolana Del Giudice; Marana Forni.
** The Concept of the Tenth Edition of Bufala Fest – All the Forms of Taste**
** **The Taste Village
Bufala Fest is not simply a food and wine showcase, but a virtuous ecosystem that brings producers, chefs, institutions and consumers together. It is a model of integrated territorial promotion, a driver for tourism and a strategic asset that generates value for the community, always placing the principles of quality, sustainability and innovation at its core. A true “Taste Village”, designed to experience and savour “All the Forms of Taste” that characterise the buffalo supply chain. The area will feature stands where visitors can taste dishes prepared by the “artists of taste”, who will present dishes and recipes featuring at least one product from the buffalo supply chain, with the aim of encouraging integration with the local agri-food and fisheries supply chains.
Free Admission
Admission to the Taste Village is open, free of charge and accessible to everyone.
Paid tickets will be available online at www.bufalafest.com or from the ticket offices located within the Village, exclusively for visitors wishing to enjoy tasting experiences based on specific menus.
** Book Online with “Skip the Line”: receive a 10% discount + a free gadget**
On the event’s official website, at https://napoli.bufalafest.com/ticket/, visitors can access the “Skip the Line” section, where the various types of tickets can be purchased in advance, offering the dual benefit of avoiding queues at the ticket offices and receiving a special event gadget, which can also be collected from the ticket offices.
Furthermore, to celebrate the tenth anniversary of Bufala Fest, the “10×10” promotion is available: visitors who purchase tickets online in advance for Wednesday, 2 September and Thursday, 3 September 2026 will receive a 10% discount, in addition to the commemorative gadget.
Park & Go: Combined Brin Car Park + Tram Service for €5
To reach the event conveniently and affordably, ANM – Azienda Napoletana Mobilità SpA is offering a combined Car Park + Tram service, with a direct BRIN – Piazza Municipio connection operating from 12:30 p.m. to 12:30 a.m., for a total price of €5 (valid for up to 4 people). Using Park & Go is simple: customers need to go to the automatic payment machine and purchase the “Bufala Fest 2026” ticket for €5, paying either in cash or by credit card. The same ticket also includes a return Tram journey for up to four people. At the end of their stay, customers should drive to the car park exit and insert the “Bufala Fest 2026” ticket into the exit machine to open the gate.
Taste Space – Casa di Cosmo
This area has been designed to embody the theme of the tenth edition, taking the form of a true laboratory for experimentation and emerging trends, thanks to the collaboration with Di Cosmo Group, a leading food & beverage distribution company with more than 90 years of experience in the Ho.Re.Ca. sector, and under the coordination of Chef Erny Lombardo. The aim is not simply to showcase recipes, but to project the entire supply chain into the future, setting new standards and inspiring the industry. It is a place where established tradition meets gastronomic innovation, with the aim of exploring entirely new possibilities.
Taste Exclusive: where flavour meets excellence
Building on the success of previous editions, this year Bufala Fest once again benefits from its partnership with the Dolce & Salato School of Cooking and Pastry Arts. The expert guidance of two distinguished chefs, Giuseppe Daddio and Aniello Di Caprio, will therefore coordinate all the Village’s tasting activities as well as every detail of the organisation of Taste Exclusive, Bufala Fest’s exclusive Hospitality Area. The mise en place will be curated by Sole Ricevimenti and Minichini Meeting’s Club.
The Giardino delle Idee
Thanks to its collaboration with the “Giardino delle Idee” Cultural Association, Bufala Fest is also about Knowledge, with a dedicated area within the Village hosting meetings and themed talks featuring food industry professionals, entrepreneurs, journalists, representatives of public institutions and members of academia. Five events have been conceived and organised to raise awareness of the potential of the buffalo supply chain as a driver of growth for the entire Italian agri-food sector, including through its integration with the fisheries supply chain.
“From 2 to 6 September – says Daniela Di Prisco, President of the Giardino delle Idee Cultural Association – through a series of high-level discussions, we will explore how vision, combined with innovation and sustainability, can be the key to enhancing the entire buffalo sector and its integration with the fisheries supply chain, thanks to the invaluable collaboration of FEAMPA Campania”.
The following talks are scheduled in the Giardino delle Idee area at Bufala Fest 2026:
Wednesday, 2 September 2026 – 7:30 p.m.: Opening Talk on the theme: “The future needs vision: beyond white gold, the qualities of buffalo meat for new supply-chain business models, between PAT, De.Co. and the Mediterranean Diet”.
Thursday, 3 September 2026 – 7:30 p.m.: Talk on the theme: “The Vision That Unites: the integration of the fisheries and buffalo sectors as a model for enhancing Italian Cuisine as UNESCO Heritage” (organised in collaboration with FEAMPA Campania).
Friday, 4 September 2026 – 7:30 p.m.: Talk on the theme: “Connected Ecosystems: new technologies as a cornerstone of the evolution of the Italian agri-food sector”.
Saturday, 5 September 2026 – 7:30 p.m.: Talk on the theme: “Flows of Taste: the buffalo supply chain between sustainable tourism and UNESCO heritage”.
Presentation Press Conference on 31 August 2026 at Maschio Angioino
All the details and latest developments concerning the tenth edition of Bufala Fest – All the Forms of Taste will be presented during the official press conference, scheduled for Monday, 31 August 2026, at 11:00 a.m., in Naples, at the Sala Loggia of the Maschio Angioino (Castel Nuovo). At the end of the meeting, attendees will be invited to enjoy a tasting buffet dedicated to the finest products from the buffalo supply chain.
To request press accreditation, journalists are invited to send an email to ufficiostampa@bufalafest.com, clearly specifying: first name, surname, media outlet, mobile phone number and contact email address.
Press Office
Domenico Ascolese
Mobile: +39 338 111 66 59
Email: ufficistampa@bufalafest.com
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